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FEATURE NEWS |
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FIRST CANDY BAR FROM SNICKERS® BRAND PROVIDES A BOOST OF ENERGY WITH CAFFEINE, TAURINE AND B-VITAMINS
SNICKERS® Brand has announced the introduction of SNICKERS Charged™, the first candy bar from the brand that provides a boost of energy with added caffeine (60 mg), taurine and B-vitamins. This new product responds to current marketplace trends and satisfies two need states craved by consumers who seek hunger satisfaction and a boost of energy.
To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS® Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS Charged™ Re-Power Hour.
Now available in select food, mass, club, convenience and drug stores through March 2008.
Learn more |
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